Industry Talk, News & Updates

Illuminating the Future of Lighting: Magic Lite’s Groundbreaking 120V LED eStrip Revolutionizes Indoor and Outdoor Spaces

Celebrating 40 Years of Innovation with a Transformative, Field-Cuttable 120V LED Rope Light

A Legacy of Lighting Innovation — Since its inception in 1985, Magic Lite has been at the forefront of the linear lighting industry, pioneering advancements that have set industry standards. The introduction of the Non-Neon Rope Light, often referred to as the original “Rope Light,” changed the lighting landscape by offering unprecedented flexibility and ease of installation.

Decades later, Magic Lite continues to push the envelope with its 120V LED eStrip, a robust and adaptable lighting solution that combines simplicity, efficiency, and the flexibility needed for various indoor and outdoor applications — catering to the versatile needs of residential, commercial, and retail spaces.

Key Features that Define the Future of Lighting

The 120V LED eStrip stands out in the market for its thoughtful design and ease of use. Here’s why this product continues to be trusted by lighting professionals:

  • Field-Cuttable Flexibility for Tailored Solutions: The 120V LED eStrip can be cut to precise lengths, allowing for fully customized installations that suit specific project dimensions. This feature makes it an ideal choice for projects where a personalized fit is essential.
  • Direct 120V AC Connection – Simplifying Installations: By connecting directly to a standard 120V AC power source, the eStrip eliminates the need for drivers, reducing setup time and complexity. This feature makes it particularly convenient for large-scale installations and contributes to its widespread use in residential and commercial spaces alike.
  • Durability and Weather Resistance: Built with an IP65-rated PVC material, the eStrip is designed to endure both indoor and outdoor environments. Its rugged construction and weather resistance ensure a long lifespan, making it a reliable solution for diverse lighting needs.
  • Extended Run Length for Comprehensive Coverage: Magic Lite’s 120V LED eStrip allows for an impressive maximum run of 164 feet on a single power feed, offering extensive reach without the need for multiple power sources. This feature makes it perfect for large installations, including building outlines and continuous lighting along walkways or landscapes.
  • Enhanced Safety and Efficiency: Safety is built into the 120V LED eStrip’s design, which features constant current technology, overvoltage protection, and thermal management to prevent overheating. These attributes not only enhance safety but also improve energy efficiency, making it an eco-friendly choice for long-term use.

Versatile Applications of the 120V AC eStrip Across Industries and Spaces

The 120V LED eStrip has a reputation for versatility, meeting the diverse needs of both indoor and outdoor environments. Here are just a few of its popular applications:

  • Architectural Accents: The eStrip is ideal for outlining buildings and highlighting architectural features, creating a seamless and visually appealing lighting effect that draws attention and enhances the structure’s aesthetic.
  • Appealing Signage: Designed to make signage more visible and impactful, the eStrip provides even, consistent lighting that helps businesses stand out, both day and night.
  • Outdoor Gathering Spaces / Landscapes: With its weather-resistant construction, the 120V LED eStrip is suitable for decks, patios, and other outdoor areas, adding a touch of atmosphere and style to social spaces.
  • Retail Displays: This lighting solution adds a professional touch to retail environments, highlighting products and displays in a way that attracts customer attention and enhances the shopping experience.

Merchandising Display Available

To support our valued distributors and partners, Magic Lite offers freestanding displays that showcase the true quality and versatility of our 120V AC eStrip. These displays are practical tools that allow you to demonstrate the eStrip’s performance directly to clients.

We provide these displays to qualified stocking distributors to make sales at the branch level straightforward and effective. Displays are available at a nominal fee or free with a stocking order to ensure our partners can share the best of Magic Lite’s products with ease.

For more information, check out: Merchandising Display Page

At Magic Lite, we believe in creating lighting solutions that exceed expectations. The 120V LED eStrip has become an industry favorite for its versatility, durability, and ease of use, backed by ETL certification and a 5-year indoor warranty (and 3-year warranty for outdoor use). It’s a product that has been tested and trusted in countless projects, embodying Magic Lite’s commitment to quality and reliability.

For more technical details, check out the product page here. Need setup guidance? Click here for the Connection Video.

Dynamic RGB Lighting: 120V LED RGB Strip Light for Indoor and Outdoor Use

Expanding the product line, the 120V RGB LED eStrip offers dynamic, customizable lighting in a compact design. Powered by 18 SMD 5050 LEDs per foot, it delivers vibrant illumination at 67 lumens per foot (220 lumens per meter). With an IP67 rating, it is built to withstand water and dust, making it suitable for both indoor and outdoor use.

Salient Features:

  • Customizable RGB Lighting: Vibrant colours for dynamic effects.
  • Long Continuous Runs: Supports up to 164 feet without interruptions.
  • Compact and Durable Design: Slim dimensions and IP67-rated for versatile applications.
  • Dimmable Functionality: Compatible with controllers for smooth brightness adjustments.
  • Wide Temperature Range: Operates efficiently from -20°C to 60°C.

*Note: The 120V RGB LED eStrip is not field-cuttable and requires assembly at the warehouse.

This RGB eStrip is currently available and on sale for the holidays, providing an excellent solution for creating festive and dynamic lighting setups.

For more technical details, check out the product page here.

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