FOR IMMEDIATE RELEASE:
The 35-year-old company’s refreshed branding reflects their commitment to customer innovation in the lighting industry.
TORONTO, Ont., July 14, 2020 — Canada’s trusted source for architectural and specialty lighting solutions, Magic Lite, has launched a new, easier-to-navigate website featuring their refreshed logo, branding and messaging. Their new look and feel is a reflection of what their distributors asked for: modern branding and a website with improved usability, search functionality and visuals that demonstrate Magic Lite’s commitment to customer innovation in the industry.
Customer and sales-agent feedback guided Magic Lite’s rebranding process, putting a modern look and simple functionality at the forefront. The new logo is striking and much simpler than its predecessor while retaining visual references to lighting. The made over logo is a graphic, two-tone letter M in royal blue and teal and the company name is still in recognizable bold all-caps.
Besides the new look, Magic Lite introduced updated messaging that reflects the company’s heritage and dependable reputation. New taglines include “your trusted lighting partner” and “35 years of customer-focused innovation and reliability.” In addition, the new messaging puts emphasis on Magic Lite’s dedication to its customers, seeing each one as a long-term partner. “Your success is our success,” the new website reads. The site will also feature news articles and videos highlighting their product applications and new technology so their customers can stay up to date on the latest trends in lighting.
“We are thrilled to share the new branding for Magic Lite because it truly reflects our commitment to and history of customer innovation,” says Tom Penton, President of Magic Lite. “We have earned our customers’ trust by delivering personal customer service, proven product quality and innovative end user solutions for more than 35 years. Our new branding and website continue that legacy, making choosing and sourcing the perfect lighting for every project even easier.”
About Magic Lite
Over the course of more than 35 years, Magic Lite has built a reputation as a trusted supplier of top-quality architectural and specialty lighting products for the Canadian market. From the latest in LED to tried-and-true traditional technologies, Magic Lite is proud to offer a broad spectrum of architectural and specialty lighting options that ship daily from Burlington, Ontario and through a network of distributors across Canada.